For years I though the life of a fashion editor is one of the most glamorous jobs. Going to cocktail parties with celebrities, getting free clothes, front row seats at fashion shows and getting to work with famous models. Believe me it is nothing like the Devil Wears Prada.
I had the opportunity to attend the Sarie fashion editors workshop in Cape Town, South Africa. The workshop was hosted by respected fashion editor, Amaria Carstens, who’s been in the industry for more than 10 years. We had the opportunity to hear all her stories and learn all the tricks of the trade. And let me tell you… It is hard work and long hours. We learned about how they cast models, tape shoes in order not to ruin them, steam a dress, create mood boards, style a look, what goes into location scouting and what makes a perfect cover page.
We then had the opportunity to design our own mood board, decide on a look and model.
I decided for my look to go for something classy, feminine yet sexy and daring. Watching the make up artist, photographer, hairdresser and model work is like watching a well oiled machine. They know exactly what work what doesn’t and how it all contributes to the end product. I stood there with my mouth open just staring.
Sarie really spoiled us. The entire time they made sure we were fed with some of the most amazing food and sweet treats, coffee and anything else you could think of.
A big thank you to Amaria and the entire Sarie team. I cannot wait to visit again!
Let me know in the comments if you would like to see the final image and look I created.